Building a List of Cold Market
The American Communications Network (ACN Inc.) is a multi-level marketing company. In other words, you need to sell and recruit people to join your team. Your primary market will be your friends and relatives or known as the warm market. However, ACN encourages you to not only focus on your warm market but also on the cold market. These are the people not related to you. These are random people. Once you know how to reach out to cold market, you will surely never run out of sales.
How do you reach out to the cold market?
• Talk to people – Do not be afraid to talk to people. In a network marketing business like ACN, talking to people is the first thing you should do. In fact, it’s all you have to do. Be a conversationalist. Be a conversation starter, but in a good way. Of course, you need to observe first. If you feel like the person sitting next to you is okay to converse with, then you should take the chance to know him/her better.
Do not pitch a sale right away. Start with a casual conversation. It could be a simple hi and follow up with a topic that could catch the interest of your prospect. Introduce yourself and what you do for a living. Gradually introduce ACN and highlight the business opportunity. You could not get a yes right there and then, but with follow-up, you will be able to transform a stranger to the actual client.
• Talk less and listen more – You could be concentrating more on pitching a sale than reaching out to a stranger. This could lead you to do all the talking, which could annoy your prospects. If you want to build rapport with your cold market, you need to talk less and listen more. Let your prospect do the talking and be genuinely interested in what she/he has to say. After listening, you need to find a common interest, something that will enable you to introduce ACN. Once you see the common denominator, you can now introduce ACN and the business opportunity it offers.
• Take advantage of online marketing – If you are not the sociable type, then the first two tips don’t apply to you. The good news is even those who are not confident talking to people face to face can be a successful network marketer. All you need to do is to use the power of internet/online marketing. It is a tactic used by many people. It is taking your business to the World Wide Web. You need to establish your online presence. There are many ways to do so such as article creation, social media advertising, video advertising, and the likes. All you have to do is to share your articles or video presentation to people in your contact list.
It could be your Facebook friends, Instagram follower, or YouTube followers. Your friends and followers get to see them. The friends of your friends get to find out more about ACN and the chain goes on and on. Millions, if not billions of people use the internet. All of them can become your prospects. Do you need to see them face to face? NO! Do you need to know them personally? No! All you have to do is to share to them what ACN is all about.
If they decide to join under you, then you get to make money from the sales they make and from the people they recruited.
If you want to enjoy a continuous flow of income, then you need to focus on building a cold market. Relying on the warm market alone won’t help unless you have thousands of friends and relatives. Even so, you need to make sure that sales continue to come in. Learn how to build your cold market list and you will never run out of prospects.